{"id":11696,"date":"2010-12-10T05:44:05","date_gmt":"2010-12-09T21:44:05","guid":{"rendered":"http:\/\/www.chekyang.com\/musings\/?p=11696"},"modified":"2010-12-09T17:45:32","modified_gmt":"2010-12-09T09:45:32","slug":"the-joneses","status":"publish","type":"post","link":"https:\/\/www.chekyang.com\/musings\/2010\/12\/10\/the-joneses\/","title":{"rendered":"The Joneses"},"content":{"rendered":"<p><em><strong><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; margin: 2px 0px 5px; padding-left: 0px; padding-right: 0px; display: inline; float: right; padding-top: 0px; border-width: 0px;\" title=\"blog-joneses-01\" src=\"https:\/\/www.chekyang.com\/musings\/wp-content\/uploads\/2010\/12\/blog-joneses-01.jpg\" border=\"0\" alt=\"blog-joneses-01\" width=\"203\" height=\"300\" align=\"right\" \/>The Joneses<\/strong><\/em> (2009) &#8211; on rental. Several years ago I watched a film titled <em>The Stepford Wives<\/em>, starring Nicole Kidman and Matthew Broderick, which itself was a remake of a 1975 film of the same name. The film was a black-comedy of sorts and set in a quiet but swanky suburban American town. When I watched <em>The Joneses<\/em> &#8211; a film starring David &#8216;Fox Mulder LOL&#8217; Duchovny and Demi Willis, whoops, Moore &#8211; I was reminded how similar in visual style was this film to the <em>The Stepford Wives<\/em>.<\/p>\n<p>While the specific stories and outcomes for both films are quite different, they&#8217;re still thematically similar: a family moves into a quiet and swanky suburban American town where everything seems just perfect. But beneath that veneer of perfection lies hidden agendas and secret motives. So, yes; both films are essentially <em>Desperate Housewives<\/em> compressed into a 2 hours feature film.<\/p>\n<p>Duchovny and Moore play Steve and Kate Jones, and they&#8217;ve just moved in with their two teenager children Jenn and Mick. Their new residence is a very upmarket, beautifully done up home. They&#8217;re friendly, suave, and also very loaded with all sorts of newest products that they use, and when opportunity arises, agree to show and demonstrate them to their new neighbors. It doesn&#8217;t take long into the film though before it&#8217;s revealed that the Jones family isn&#8217;t really a family. Rather, they&#8217;re professional salesmen and women <em>pretending <\/em>to be a family in what is the ultimate undercover marketing gimmick &#8211; insertion into a posh suburban town specifically to sell upmarket products. Some of their neighbors become envious, and coupled with a growing unease about the ethics of what they are doing, tragedy eventually strikes.<\/p>\n<figure style=\"width: 504px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" style=\"background-image: none; padding-left: 0px; padding-right: 0px; display: block; padding-top: 0px; border: 0pt none;\" title=\"blog-joneses-02\" src=\"https:\/\/www.chekyang.com\/musings\/wp-content\/uploads\/2010\/12\/blog-joneses-02.jpg\" border=\"0\" alt=\"blog-joneses-02\" width=\"504\" height=\"272\" \/><figcaption class=\"wp-caption-text\">The Joneses; more than meets the eye.<\/figcaption><\/figure>\n<p>If nothing else, <em>The Joneses<\/em> to be a social commentary on modern consumerism. When I watched the film, I was reflecting on our own practices &#8211; in Singapore &#8211; of myself and those around me when it comes to buying new toys; whether it&#8217;s a car, a watch, an electronic gadget, a cosmetic product, a smartphone; all devices that are covered in the course of the film. I was reflecting on how much some of us fall into the trap of item envy, and too often blurring the lines between what&#8217;s desirable over what&#8217;s necessary. Granted, we want to live life to the fullest, and we should enjoy the fruits of our labor. But when do we ourselves become victims of our relentless pursuits to consume?<\/p>\n<p>[Minor spoilers]<\/p>\n<p>Ironically, while the consumerist theme comes out of the film pretty strongly, it&#8217;s actual implementation is somewhat meandering. There are a couple of subplots that dilute the film&#8217;s direction; one of which is the sexual orientation of Mick Jones &#8211; maybe that was included into the film to appeal to those of us who need to see equal gender preference representation in media &#8211; and the other is a subplot that comes and goes quickly and is left unresolved; specifically Jenn&#8217;s incestuous lust for Steve. Yep, a father-daughter sex of thing, even if in the story&#8217;s context, neither are related in reality.<\/p>\n<p>On the upside; Duchovny and Moore enjoy great chemistry as sales colleagues in their first paired &#8216;pretend&#8217; relationship. At the film&#8217;s start, they keep their relationship entirely professional, and that progression towards something deeper is nicely paced and believably done through story developments throughout the film.<\/p>\n<p>In all, it\u2019s watchable if only for its underlining message \u2013 if a potential social reawakening is your thing for the evening \u2013 and for the two leads. Could had been better though.<\/p>\n<p><img decoding=\"async\" src=\"https:\/\/www.chekyang.com\/musings\/wp-content\/uploads\/2010\/01\/star10.gif\" alt=\"\" \/><img decoding=\"async\" src=\"https:\/\/www.chekyang.com\/musings\/wp-content\/uploads\/2010\/01\/star10.gif\" alt=\"\" \/><img decoding=\"async\" src=\"https:\/\/www.chekyang.com\/musings\/wp-content\/uploads\/2010\/01\/star10.gif\" alt=\"\" \/><img decoding=\"async\" src=\"https:\/\/www.chekyang.com\/musings\/wp-content\/uploads\/2010\/01\/blankstar4_thumb.gif\" alt=\"\" \/><img decoding=\"async\" src=\"https:\/\/www.chekyang.com\/musings\/wp-content\/uploads\/2010\/01\/blankstar4_thumb.gif\" alt=\"\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Joneses (2009) &#8211; on rental. Several years ago I watched a film titled The Stepford Wives, starring Nicole Kidman and Matthew Broderick, which itself was a remake of a 1975 film of the same name. The film was a<\/p>\n<div class=\"entry-read-more\"><a class=\"read-more-link\" href=\"https:\/\/www.chekyang.com\/musings\/2010\/12\/10\/the-joneses\/\">Read More<span class=\"cleanwp-sr-only\">  The Joneses<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[644],"tags":[],"class_list":["post-11696","post","type-post","status-publish","format-standard","hentry","category-everything-else","wpcat-644-id"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.chekyang.com\/musings\/wp-json\/wp\/v2\/posts\/11696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.chekyang.com\/musings\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.chekyang.com\/musings\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.chekyang.com\/musings\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.chekyang.com\/musings\/wp-json\/wp\/v2\/comments?post=11696"}],"version-history":[{"count":0,"href":"https:\/\/www.chekyang.com\/musings\/wp-json\/wp\/v2\/posts\/11696\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.chekyang.com\/musings\/wp-json\/wp\/v2\/media?parent=11696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.chekyang.com\/musings\/wp-json\/wp\/v2\/categories?post=11696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.chekyang.com\/musings\/wp-json\/wp\/v2\/tags?post=11696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}